Jesse Rios has started a new job as Director of Affiliate Sales at SBS’ AIRE Radio Networks.
In his new role, he’ll be working in expanding and developing new products and partnerships to strengthen the company’s footprint nationwide.
He will also spearhead efforts to bring AIRE’S terrestrial affiliates to be part of La Música App.
Rios, who was EVP/GM of SuperRadio Latino Network from 2013 to 2104, and is the co-founder and GM of content syndicator Media Latino Communications, previously spent 18 years as a radio programming and operations consultant for various broadcasters in Washington, D.C., Phoenix, Los Angeles, Houston, San Antonio and Austin.