Liberman Broadcasting, a privately held, minority-owned Spanish-language broadcaster, signed a five-year deal with Arbitron for its portable people meter radio ratings service. According to Arbitron, the ratings agreement covers PPM ratings for 16 Spanish-language radio stations in three markets: Dallas, Houston and Los Angeles.
“We’re confident that the Arbitron portable people meter system will provide advertisers with persuasive evidence of the influence that Spanish-language radio has with Hispanic customers,” said Lenard Liberman, executive VP of Liberman Broadcasting.