Money gives media a boost… and it has done just that for Spanish-language media across the board. According to Nielsen data, total ad spending went up 2.3 percent during the first six months of 2007, reaching almost $3 billion. The biggest increase comes from Spanish-language cable TV advertising.
Mediaweek reports only Hispanic newspaper ad revenue was down… but by a small margin: 0.4 percent to $52.3 million from $52.5 million. Overall, Nielsen points to increased ad growth in Hispanic media.