Azteca América hires El Cucuy

As it seeks to better position itself in the U.S. Hispanic television market, Azteca América is now betting on radio personality El Cucuy to help the network bring in a bigger audience.

Starting February 23, Renán Alméndarez Coello, will host “Azte pa’ cá.” The prime-time entertainment show will air Saturday nights from 8 to 10 pm, going head to head with Don Francisco’s Sábado Gigante. It will include celebrity interviews, musical guests and comedy skits.

“We’re growing by leaps and bounds,” says Karen Davis, EVP of marketing for Azteca América. And with this original program we’re looking forward to having great results.”