Nielsen is launching a new video-on-demand measurement service which will use data from cable set-top boxes. Comcast, which has been a pilot partner in the beta-testing of the system since last year, is the first to sign on to NORA (Nielsen on-Demand Reporting & Analytics).
TV Week reports that NORA will aggregate and anonymously report VOD usage based on real-time transactions and will complement Nielsen’s existing VOD measurement service, which uses information from its People Meters.
