The competition could get heated in the bid to buy The Weather Channel. It’s estimated the price tag for the channel and its hugely popular website, weather.com could reach $5 billion dollars. The Web site ranks #18 in the U.S., with more than 32 million unique users in November.
The New York Times is reporting that NBC and Comcast are among the interested parties. The sale is said to be part of a larger breakup of its parent, Landmark Communications, a privately held company which also owns daily newspapers and other media properties, including KLAS-TV 8 in Las Vegas and The Virginian-Pilot in Norfolk and The Roanoke Times in Virginia.