Seven weeks after Rupert Murdoch took over the Wall Street Journal, comes the first big change – moving the paper to Midtown, to News Corp’s headquarters.
The NYT reports the move will be some time this year, in an effort to integrate it into Murdoch’s media empire. Also in the works: plans to start a sports page and a magazine devoted to the lifestyles of the affluent. Both ideas are part of a strategy to gain a bigger share of the consumer ad market.
Murdoch bought the WSJ for more than $5 billion in December.