The AARP announced it has launched AARP TV. The new company will produce news and lifestyle programming for a 50+ audience.
Their first two shows air next week. Inside E Street, which debuts on March 10, is a consumer-affairs program. My Generation will focus on health, money and other lifestyle issues. It gets its start the following day on Retirement Living TV, a cable channel with almost 30 million subscribers.
B&C reports these are the first two shows stemming from an exclusive content distribution deal between AARP and RLTV.