Almost two years after The WB was dissolved to make way for the CW, the Warner Bros. TV group announced the disappeared network is being relaunched… but on the internet.
TheWB.com will be a new free, video-centric Web site where viewers can see old WB hit series, such as “Buffy the Vampire Slayer” as well as network hits from the company’s library, including NBC’s “Friends.” It will initially roll out as a private beta site before going public in late August.
Mediaweek reports there’s speculation that the new Warner Web destination could serve as the foundation for a future cable or broadcast network – especially, if the CW fails. But WB’s TV group president says execs are committed to the CW.