2008 will mark the first time in U.S. history that broadcast television will get more ad dollars than newspapers, becoming the leading advertising medium in the country. Newspapers have held that spot since the late 18th century.
A study released yesterday by Veronis Suhler Stevenson, a media private equity firm, projects broadcast TV will surpass newspapers in 2008, while internet ad spending will surpass broadcast TV in 2011.
According to the VSS Communications Industry Forecast 2008-2012, total communications spending is projected to increase 5.4% to $923.91 billion in 2008.