KMEX-34, the Univision O&O in L.A. was the No. 1 TV station in the country last year, regardless of language, among Adults 18-49. The Spanish-language station also led in the ratings in the same demo with its 6 and 11 p.m. local news.
Mediaweek reports that on average, KMEX’s total day audience beat out No. 2-ranked WABC, ABC’s O&O in New York, according to Nielsen.
For the 6 p.m. local news, KMEX had 146,000 average viewers compared to WABC’s 131,000. WXTV, Univision’s O&O in New York was No. 3 with 126,000 viewers. The late news brought even bigger numbers, with KMEX drawing 197,000 viewers. WABC brought in 189,000. WXTV at 11 pm drops to No. 5 with 151,000 viewers.
If KMEX is topped the ratings last year, I very much doubt that it’s because of the quality of their programming but because of the limited choices Spanish-only speakers have.
Take this morning, for instance. While CNN En Espanol was broadcasting this historical Presidential Inauguration, I turned to Univision to see what they were up to: The usual “Despierta America” crowd talking to “invitados” about the event.
This lack of commitment is not limited to today…it’s a regular practice of Univision/KMEX.
Their lack of coverage included the recent California wildfires (the English media offers non-stop coverage of such emergencies), car chases, or any other type of newsy event.
What do we get from Univision? Telenovelas!
The Spanish-only speaking Latinos don’t know the disservice they are receiving from the Spanish media.