As most media companies are downsizing, Liberman Media is preparing for expansion, with the launch of Estrella TV, set for July of 2009.
The Burbank, CA based company, founded by José and Lenard Liberman in 1987, currently has six television and 21 radio stations, but their strategy of owning more stations has now changed with the digital rollout.
Check out what EVP Lenard Liberman has to say about the upcoming launch of Estrella TV and how he plans to compete with Univision and Telemundo in Laura Martinez’s Q&A story on Multichannel News.
