Univision announced it is launching Univision Partner Group, a new ad network that will help advertisers connect with U.S. Hispanics. Through this new venture the company looks to represent leading Spanish-language Web sites in the U.S., Latin America and Spain. Among the Latin American publishers signed up to UPG: Caracol Televisión and El Espectador (Colombia); and Revista Caras, TyC Sports, Perfil.com and Ambito Financiero (Argentina).
UPG will enable publishers to keep control of the campaigns on their Web sites and monitor earnings in real time.
