Lozano has been in a leadership role at the company since its founding in January 2004. Until now, she was publisher and CEO of La Opinión and SVP of impreMedia, overseeing its publishing group.
The appointment ends speculation of who would take over the company. Until recently Arturo Durán, CEO of impreMedia Digital, was considered a contender for the position, but he was laid off from the company in mid May.