Univision Interactive Media’s coverage of the 2010 World Cup got a record-breaking 34.7 million visits on its online and mobile platforms. Fans streamed more than 10 million hours of live video at www.univisionfutbol.com – a definite advantage for viewers who couldn’t tune the games on a TV. (I must admit I conveniently streamed a couple of live games while attending the NAHJ convention.)
During the month-long World Cup craze, Univision Interactive made available an “Univision Futbol” app, which was downloaded more than 450,000 times.
Due to the success of the site, UnivisionFubol.com will continue to offer year-round coverage of world-wide soccer.