Executive promotions at Mexicanal

Mexicanal’s carriage expansion to more than 4.6 million Hispanic households has prompted the network to do some reorganizing and hiring.

Maruchi Urquiaga was promoted to Chief Operating Officer. In her new role, she’ll be in charge of the company’s marketing and public relations efforts. She’ll also continue to function as Mexicanal’s General Manager. Maruchi has been with Castalia Communications, Mexicanal’s parent company, since 2005.

Betti Ortega, most recently VP of Affiliate Relations, has been promoted to VP of Marketing and Public Relations. She joined Mexicanal in 2010. She was previously a Sr Account Executive at Taylor Communications.

Mexicanal also hired Antonio González as Productions and Operations Director. He’ll be in charge of overseeing the network’s operations. He’ll be based in the production headquarters in San Luis Potosi, Mexico. Prior to joining Mexicanal, Antonio was Production Director at Propela, an independent production company.