Latin Grammys make Univision #1 network in key demo

The 12th annual Latin Grammy Awards show made Univision the #1 network on Thursday night among adults 18-34, according to Nielsen.

11.1 million viewers tuned in to all or part of the three-hour broadcast live on Univision from Las Vegas. The broadcast positioned Univision as the No. 1 broadcast network for the entire night among Adults 18-34 for the second consecutive year.

According to Univision, the Latin Grammy Awards on the Spanish-language network continue to attract more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audiences of the latest editions of the “Academy Awards,” “Golden Globe Awards,” and “Primetime Emmy Awards.”

On a local level, Univision was the #1 broadcast station in the time period among adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento.

This is the third consecutive year the Latin music extravaganza takes place in Las Vegas.  This year’s Latin Grammys was co-hosted by Cristián de la Fuente and Lucero.

Performers included Pepe Aguilar; Pablo Alborán; Alex, Jorge Y Lena; Calle 13; Cristian Castro; Franco De Vita with Alejandra Guzmán; Gustavo Dudamel; Paula Fernandes; Intocable; Los Tigres Del Norte with Paulina Rubio; La Orquesta Sinfónica Simón Bolivar de Venezuela; Demi Lovato; Maná with Prince Royce; Pitbull with Marc Anthony; Reyli; Romeo Santos with Usher in their first live television debut together; the 2011 Latin Recording Academy person of the year, Shakira; Sie7e; Marco Antonio Solís; Taboo of the Black Eyed Peas and Wisin y Yandel.

Here’a partial list of winners:

GENERAL

Record Of The Year

LATINOAMÉRICA
Calle 13

Album Of The Year

ENTREN LOS QUE QUIERAN
Calle 13

Song Of The Year

LATINOAMÉRICA
Rafa Arcaute & Calle 13, songwriters (Calle 13)

Best New Artist

SIE7E

POP

Best Female Pop Vocal Album

SALE EL SOL
Shakira

Best Male Pop Vocal Album

EN PRIMERA FILA
Franco De Vita

Best Pop Album By A Duo or Group with Vocal

ALEX, JORGE Y LENA
Alex, Jorge y Lena

URBAN

Best Urban Music Album

ENTREN LOS QUE QUIERAN
Calle 13

Best Urban Song 

BAILE DE LOS POBRES
Rafa Arcaute & Calle 13, songwriters (Calle 13)

Rock album

DRAMA Y LUZ
Maná

Best Rock Song

LABIOS ROTOS
León Larregui & Zoé, songwriters

TROPICAL

Best Salsa Album

TODOS VUELVEN LIVE
Rubén Blades y Seis Del Solar

Best Contemporary Tropical Album

INVENCIBLE
Tito El Bambino

Best Traditional Tropical Album

THE LAST MAMBO
Cachao

REGIONAL-MEXICAN

Best Ranchero Album

EL HOMBRE QUE MAS TE AMO
Vicente Fernández

Best Banda Album

TODO DEPENDE DE TÍ
La Arrolladora Banda El Limón De René Camacho

Best Norteño Album

LOS TIGRES DEL NORTE AND FRIENDS MTV UNPLUGGED
Los Tigres Del Norte

You can find a complete list of nominees and winners here.

Best Regional Mexican Song

TÚ ME VUELVES LOCO
Marco Antonio Solís, songwriter

You can see the complete list of nominees and winners here.

You can find a photo slide show of the Latin Grammys on musica.univision.com.