The 12th annual Latin Grammy Awards show made Univision the #1 network on Thursday night among adults 18-34, according to Nielsen.
11.1 million viewers tuned in to all or part of the three-hour broadcast live on Univision from Las Vegas. The broadcast positioned Univision as the No. 1 broadcast network for the entire night among Adults 18-34 for the second consecutive year.
According to Univision, the Latin Grammy Awards on the Spanish-language network continue to attract more Hispanic viewers in the demographic groups of Total Viewers 2+, Adults 18-49 and Adults 18-34 than the combined audiences of the latest editions of the “Academy Awards,” “Golden Globe Awards,” and “Primetime Emmy Awards.”
On a local level, Univision was the #1 broadcast station in the time period among adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento.
This is the third consecutive year the Latin music extravaganza takes place in Las Vegas. This year’s Latin Grammys was co-hosted by Cristián de la Fuente and Lucero.
Performers included Pepe Aguilar; Pablo Alborán; Alex, Jorge Y Lena; Calle 13; Cristian Castro; Franco De Vita with Alejandra Guzmán; Gustavo Dudamel; Paula Fernandes; Intocable; Los Tigres Del Norte with Paulina Rubio; La Orquesta Sinfónica Simón Bolivar de Venezuela; Demi Lovato; Maná with Prince Royce; Pitbull with Marc Anthony; Reyli; Romeo Santos with Usher in their first live television debut together; the 2011 Latin Recording Academy person of the year, Shakira; Sie7e; Marco Antonio Solís; Taboo of the Black Eyed Peas and Wisin y Yandel.
Here’a partial list of winners:
GENERAL
Record Of The Year
LATINOAMÉRICA
Calle 13
Album Of The Year
ENTREN LOS QUE QUIERAN
Calle 13
Song Of The Year
LATINOAMÉRICA
Rafa Arcaute & Calle 13, songwriters (Calle 13)
Best New Artist
SIE7E
POP
Best Female Pop Vocal Album
SALE EL SOL
Shakira
Best Male Pop Vocal Album
EN PRIMERA FILA
Franco De Vita
Best Pop Album By A Duo or Group with Vocal
ALEX, JORGE Y LENA
Alex, Jorge y Lena
URBAN
Best Urban Music Album
ENTREN LOS QUE QUIERAN
Calle 13
Best Urban Song
BAILE DE LOS POBRES
Rafa Arcaute & Calle 13, songwriters (Calle 13)
Rock album
DRAMA Y LUZ
Maná
Best Rock Song
LABIOS ROTOS
León Larregui & Zoé, songwriters
TROPICAL
Best Salsa Album
TODOS VUELVEN LIVE
Rubén Blades y Seis Del Solar
Best Contemporary Tropical Album
INVENCIBLE
Tito El Bambino
Best Traditional Tropical Album
THE LAST MAMBO
Cachao
REGIONAL-MEXICAN
Best Ranchero Album
EL HOMBRE QUE MAS TE AMO
Vicente Fernández
Best Banda Album
TODO DEPENDE DE TÍ
La Arrolladora Banda El Limón De René Camacho
Best Norteño Album
LOS TIGRES DEL NORTE AND FRIENDS MTV UNPLUGGED
Los Tigres Del Norte
You can find a complete list of nominees and winners here.
Best Regional Mexican Song
TÚ ME VUELVES LOCO
Marco Antonio Solís, songwriter
You can see the complete list of nominees and winners here.
You can find a photo slide show of the Latin Grammys on musica.univision.com.