The weekday version of “Noticiero Univision” (Monday-Friday, 6:30-7:00 p.m.), anchored by Jorge Ramos and María Elena Salinas, saw audience growth across all key demographics while the English-language broadcast networks reported minimal audience lifts and/or declines in January 2012 compared to January 2011.
According to Nielsen data provided by Univision, the weekday national newscast consistently grew its news audience in the last 7 consecutive months (July 2011 through January 2012) across all Viewers 2+ and in the last three consecutive months (November 2011 through January 2012) among key Adult 18-49 and Adult 25-54 viewers.
Numbers show Univision is attracting audiences that are a generation younger than the competition (a median of 44 years old vs. the median English-language broadcast news audience of 62).
During the month of January 2012, “Noticiero Univision” delivered more young viewers ages 18-34 than “CBS Evening News” (434,000 vs. 418,000).
In January 2012, “Noticiero Univision”:
• Attracted 434,000 Adults 18-34; 977,000 Adults 18-49; and 1 million Adults 25-54.
• Drew in a younger audience than its English-Language broadcast evening news counterparts: 44 years old vs. 62 years old.
• Tuned In Longer: “Noticiero Univision” (16 minutes), “ABC World News Tonight” (14 minutes), “CBS Evening News” (14 minutes) and “NBC Nightly News” (15 minutes) among Adults 18-49.
Among Bilingual Hispanic Viewers:
• “Noticiero Univision” ranked as the No. 1 broadcast evening news program with twice as many viewers as the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News” among Adults 18-34 (195,000 vs. 86,000), Adults 18-49 (433,000 vs. 202,000) and Adults 25-54 (416,000 vs. 246,000).
• “Noticiero Univision” delivered more younger viewers aged 18 to 34 than the evening news on English-language broadcast television:
– Six times more than “ABC World News Tonight” (195,000 vs. 30,000)
– Ten times more than “CBS Evening News” (195,000 vs. 19,000)
– Five times more than “NBC Nightly News” (195,000 vs. 37,000)