Univision names Peykar VP, Direct Response

Shirin Peykar has been appointed Vice President of Direct Response at Univision Communications Inc. In this new role, she’ll be responsible for building and overseeing the Direct Response team at Univision.  Based in New York, she’ll report to Jeff Browning, SVP of News Sales & Strategy.

Peykar previously spent 7 years at Viacom where she held various roles. She was most recently Director of Ad Sales, overseeing direct response ad sales for Nickelodeon, Nick@Nite, TeenNick and Nicktoons. She previously oversaw all direct response sales and campaign placements on MTV, Vh1, MTV Hits, MTV Jams, MTVU, MTV Tres, Palladia and Vh1 Classic.