Telemundo’s live telecast of the 2012 Billboard Latin Music Awards drew a record audience, averaging 2,439,000 total viewers and was the #1 show across all stations regardless of language, in New York and Miami, according to Nielsen.
It was the network’s highest-rated telecast in its 14-year history as the broadcaster of record for the Billboard Latin Music Awards, reaching a cumulative audience of more than 5.6 million total viewers and an average 1,287,000 adults 18-49.
The show was hosted by TV personalities Aylin Mujica and Daniel Sarcos and featured musical performances from Akon, Marc Anthony, Jenni Rivera, Don Omar, Mana, Michel Telo, Paulina Rubio, Pitbull and Prince Royce, among many others.
Telemundo also did well with its one-hour red carpet pre-show, “La Alfombra de los Premios Billboard” at 7 pm ET, delivering 1,489,000 total viewers, up +16% from the previous year.
Telemundo delivered a total of 1.1 million unique visitors across all its digital platforms, according to Omniture.
Top honors of the night went to Don Omar and Prince Royce who received eight awards each.
Here’s the complete list of winners:
Artist of the Year
(Artista del Año)
Prince Royce (TopStop)
Artist of the Year, New
(Artista del Año, Debut)
La Adictiva Banda San José de Mesillas (Sony Music Latin)
Song of the Year
(Canción del Año)
Don Omar “Taboo” (Orfanato/Machete/Universal Music Latino)
Song of the Year, Vocal Event
(Canción del Año, Colaboración Vocal)
Don Omar y Lucenzo “Danza Kuduro” (Orfanato/Machete/Universal Music Latino)
Songs Artist of the Year, Male
(Artista Masculino del Año, Canciones)
Pitbull (Mr. 305/Pologrounds/J/RCA)
Songs Artist of the Year, Female
(Artista Femenino del Año, Canciones)
Shakira (Sony Music Latin)
Songs Artist of the Year, Duo or Group
(Dúo o Grupo del Año, Canciones)
Maná (Warner Latina)
Airplay Song of the Year
(Canción del Año, Airplay)
Don Omar “Taboo” (Orfanato/Machete/Universal Music Latino)
Digital Song of the Year
(Canción del Año, Digital)
Don Omar y Lucenzo “Danza Kuduro” (Orfanato/Machete/Universal Music Latino)
Hot Latin Songs Airplay Label of the Year
(Sello Discográfico del Año, “Hot Latin Songs Airplay”)
Sony Music Latin
Hot Latin Songs Airplay Imprint of the Year
(Casa Disquera del Año, “Hot Latin Songs Airplay”)
Disa
Crossover Artist of the Year
(Artista Crossover del Año)
LMFAO (Party Rock/will.i.am/Cherrytree/Interscope)
Album of the Year
(Album del Año)
Prince Royce “Prince Royce” (Top Stop/Atlantic/AG)
Albums Artist of the Year, Male
(Artista Masculino del Año, Álbum)
Cristian Castro (Universal Music Latino/UMLE)
Albums Artist of the Year, Female
(Artista Femenino del Año, Álbum)
Shakira (Sony Music Latin)
Albums Artist of the Year, Duo or Group
(Dúo o Grupo del Año, Álbum)
Maná (Warner Latina)
Digital Album of the Year
(Álbum del Año, Digital)
Prince Royce “Prince Royce” (Top Stop/Atlantic/AG)
Latin Albums Label of the Year
(Sello Discográfico del Año, “Top Latin Albums”)
Universal Music Latin Entertainment
Latin Albums Imprint of the Year
(Casa Discográfica del Año, “Top Latin Albums”)
Sony Music Latin
Latin Pop Song of the Year
(Canción “Latin Pop” del Año)
Don Omar “Taboo” (Orfanato/Machete/Universal Music Latino)
Latin Pop Songs Artist of the Year, Solo
(Solista “Latin Pop” del Año, Canciones)
Shakira (Sony Music Latin)
Latin Pop Songs Artist of the Year, Duo or Group
(Dúo o Grupo “Latin Pop” del Año, Canciones)
Maná (Warner Latina)
Latin Pop Airplay Label of the Year
(Sello Discográfico del Año, “Latin Pop Airplay”)
Sony Music Latin
Latin Pop Airplay Imprint of the Year
(Casa Discográfica del Año, “Latín Pop Airplay”)
Sony Music Latin
Latin Pop Album of the Year
(Álbum “Latin Pop” del Año)
Maná “Drama y Luz” (Warner Latina)
Latin Pop Albums Artist of the Year, Solo
(Solista “Latin Pop” del Año, Álbum)
Cristian Castro (Universal Music Latino)
Latin Pop Albums Artist of the Year, Duo or Group
(Dúo o Grupo “Latin Pop” del Año, Álbum)
Maná (Warner Latino)
Latin Pop Albums Label of the Year
(Sello Discográfico del Año, “Latin Pop Albums”)
Universal Music Latin Entertainment
Latin Pop Albums Imprint of the Year
(Casa Discográfica del Año “Latin Pop Albums”)
Universal Music Latino
Tropical Song of the Year
(Canción Tropical del Año)
Prince Royce “Corazón Sin Cara” (Top Stop)
Tropical Songs Artist of the Year, Solo
(Solista Tropical del Año, Canciones)
Prince Royce (Top Stop)
Tropical Songs Artist of the Year, Duo or Group
(Dúo o Grupo Tropical del Año, Canciones)
Aventura (Premium Latin)
Tropical Songs Airplay Label of the Year
(Sello Discográfico del Año, “Tropical Songs Airplay”)
Universal Music Latino
Tropical Songs Airplay Imprint of the Year
(Casa Discográfica del Año, “Tropical Songs Airplay”)
Sony Music Latin
Tropical Album of the Year
(Álbum Tropical del Año)
Prince Royce “Prince Royce”(Top Stop/Atlantic)
Tropical Albums Artist of the Year, Solo
(Solista Tropical del Año, Álbum)
Prince Royce (Top Stop/Atlantic)
Tropical Albums Artist of the Year, Duo or Group
(Dúo o Grupo Tropical del Año, Álbum)
Aventura (Premium Latin/Sony Music Latin)
Tropical Albums Label of the Year
(Sello Discográfico del Año, “Tropical Albums”)
Sony Music Latin
Tropical Albums Imprint of the Year
(Casa Discográfica del Año, “Tropical Albums”)
Sony Music Latin
Regional Mexican Song of the Year
(Canción Regional Mexicana del Año)
Julión Alvarez y Su Norteño Banda “Olvídame” (Fonovisa)
Regional Mexican Songs Artist of the Year, Solo
(Solista Regional Mexicano del Año, Canciones)
Gerardo Ortiz (DEL/Sony Music Latin)
Regional Mexican Songs Artist of the Year, Duo or Group
(Dúo o Grupo Regional Mexicano del Año, Canciones)
Julion Álvarez y Su Norteño Banda (Fonovisa)
Regional Mexican Airplay Label of the Year
(Sello Discográfico del Año, “Regional Mexican Airplay”)
Disa
Regional Mexican Airplay Imprint of the Year
(Casa Discográfica del Año, “Regional Mexican Airplay”)
Disa
Regional Mexican Album of the Year
(Álbum Regional Mexicano del Año)
Los Bukis “35 ANIVERSARIO” (Fontana/UMLE)
Regional Mexican Albums Artist of the Year, Solo
(Solista Regional Mexicano del Año, Álbum)
Gerardo Ortiz (DEL/Sony Music Latin)
Regional Mexican Albums Artist of the Year, Duo or Group
(Dúo o Grupo Regional Mexicano del Año, Álbum)
Los Bukis (Fontana/UMLE)
Regional Mexican Albums Label of the Year
(Sello Discográfico del Año “Regional Mexican Albums”)
Universal Music Latin Entertainment
Regional Mexican Albums Imprint of the Year
(Casa Discográfica del Año “Regional Mexican Albums”)
Fonovisa
Latin Rhythm Song of the Year
(Canción “Latin Rhythm” del Año)
Don Omar y Lucenzo “Danza Kuduro” (Orfanato/Machete/Universal Music Latino)
Latin Rhythm Songs Artist of the Year, Solo
(Solista “Latin Rhythm” del Año, Canciones)
Don Omar (Orfanato/Machete/Universal Music Latino)
Latin Rhythm Songs Artist of the Year, Duo or Group
(Dúo o Grupo “Latin Rhythm” del Año, Canciones)
Wisin & Yandel (WY/Machete/Universal Music Latino)
Latin Rhythm Airplay Label of the Year
(Sello Discográfico del Año, “Latin Rhythm Airplay”)
Universal Music Latino
Latin Rhythm Airplay Imprint of the Year
(Casa Discográfica del Año, “Latin Rhythm Airplay”)
Machete
Latin Rhythm Album of the Year
(Álbum Latin Rhythm” del Año)
Wisin & Yandel “Los Vaqueros: El Regreso” (WY/Machete/UMLE)
Latin Rhythm Albums Artist of the Year, Solo
(Solista “Latin Rhythm” del Año, Álbum)
Don Omar (Orfanato/Machete/UMLE)
Latin Rhythm Albums Artist of the Year, Duo or Group
(Dúo o Grupo “Latin Rhythm” del Año, Álbum)
Wisin & Yandel (WY/Machete/UMLE)
Latin Rhythm Albums Label of the Year
Sello Discográfico del Año, “Latin Rhythm Albums”
Universal Music Latin Entertainment
Latin Rythm Albums Imprint of the Year
Casa Discográfica del Año, “Latin Rhythm Albums”
Machete
Touring Artist of the Year
(Artista del Año, Gira)
Enrique Iglesias (Universal Music Latino)
Social Artist of the Year
(Artista del Año, Redes Sociales)
Shakira (Sony Music Latin)
Songwriter of the Year
(Compositor del Año)
Geoffrey “Prince Royce” Rojas
Publisher of the Year
(Editora del Año)
Marcha Musical Corporation, BMI
Publishing Corporation of the Year
(Corporación Editora del Año)
Sony/ATV Music
Producer of the Year
(Productor del Año)
A&X