Media Moves

Covering Latinos in the Media Industry

Univision, Telemundo and MundoFox upfronts in pictures

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Sofía Vergara was part of the welcoming committee at Univision’s upfronts, saying she worked at ABC, but that Univision was her home. Shakira wowed audiences and the network’s top brass told advertisers they needed to dedicate at least 15% of their budgets to Univision.

Over at Telemundo, the network’s new managers revealed new original programming and the network’s identifying phrase as “Brave New Telemundo,” while MundoFox made a splash of its own as it sets to become the third national Spanish-language network in the U.S.

Here are some photos of the events, courtesy of reporter and blogger Laura Martínez:

Sofía Vergara tells the audience she works at ABC, but Univision is her home.
Univision claims their audience is unduplicated. Therefore…
President of Advertising Sales and Marketing David Lawenda tells advertisers they need to invest 15% of their budget on Univision.

 

 

 

 

 

 

 

 

 

 

Telemundo president Emilio Romano poses with the network’s telenovela talent.
Host Ana María Polo poses with Lauren Zalaznick, Chairman of NBCU Entertainment & Digital Networks and Integrated Media.
Hernán López, President and CEO, Fox International Channels kicks off upfronts in NY with RCN President Gabriel Reyes delivering a virtual message.
MundoFox markets their programming.
MundoFox slogan.

You can read Laura Martínez’s thoughts about some of the presentations on her blog.