Adriana will be based in Los Angeles and report to President Emiliano Saccone. In her new role, she’ll work closely with the network’s President to oversee programming strategy and content acquisitions.
Adriana was most recently Executive Vice President of Programming for Telemundo Media, a post she left in May of this year. She spent 9 years at Telemundo, where she helped the network evolve from a program acquisition model to an original content model.
During her tenure, the network aired the five highest-rated novelas in Telemundo’s history including “La Reina del Sur”, “Donde esta Elisa?”, “Sin senos no hay Paraiso” and “El Cartel”. She also helped expand Telemundo’s International Programming efforts through Telemundo Cable Network (available in Mexico and Latin America) and by providing content for Televisa’s Channel 9 in Mexico.
Adriana joined Telemundo as SVP of Scheduling and Strategy in June 2003. She was promoted to SVP of Programming in 2006 and again to EVP of Programming in October 2009.
Prior to Telemundo, she worked for Canal Caracol in Colombia as Vice President of Programming.