During the first 8 days of the 2012 London Olympics, Telemundo has doubled its audience among total viewers compared to the 2008 Beijing Olympics.
The Telemundo Olympic broadcast, led by sportscaster Andrés Cantor, delivered a total cumulative viewership of 13.8 million total viewers through its first 8 days of coverage, 22% more than the Beijing Olympics for the same period, according to Nielsen.
Telemundo’s Saturday, July 28 Olympic delivery was #1 in Spanish-Language TV averaging 854,000 total viewers from 8 a.m. to 5 p.m. ET, outperforming Univision by 58%.
On Sunday, July 29 from 7 a.m. to 6 p.m., Telemundo nearly doubled Univision’s performance with 775, 000 total viewers.
On Saturday, August 4, the broadcast of the Mexico vs. Senegal soccer match (9:30 a.m. ET) registered a 99% share of Spanish-language television in Los Angeles; 91% in San Francisco; 87% in New York; 83% in Dallas, and 76% in Houston. Nationally, the soccer match delivered 1.3M total viewers and 817,000 adults 18-49.
Telemundo also fared well with its digital properties. It generated 841K total visits (324% more than Beijing) with 999K streams (556% more than Beijing) and 8.6M page views (288% more than Beijing).
