Villareal named GM of Univision Radio El Paso

Univision Radio has appointed Luis Villareal General Manager/Director of Sales of the El Paso cluster of radio stations. He’ll be based in El Paso and report to Mark Masepohl, Senior Vice President and General Manager for Univision Radio.

In this new role, Villareal will oversee all aspects of station operations including marketing, news, production and promotions.

Before joining Univision, Villareal worked at Border Media where he held various positions including Operations Manager, Local Sales Manager, and Director of Interactive Services and Events.