Entravision Communications Corporation has changed the name of Lotus Entravision Reps (LER) to Entravision Solutions.
Entravision Solutions is a national sales and marketing organization specializing in Spanish-language media platforms, including radio, online and mobile. The organization is a wholly-owned subsidiary of Entravision.
The company says the new identity builds on its efforts to maximize opportunities by leveraging the Entravision brand.
Entravision unveiled the company’s new brand identity and logo in December of 2012.