Media Latino Communications (MLC), today announced the launch of two new divisions of the company: MLC Entertainment and MLC Radio.
The company formed MLC Entertainment to tie events with MLC talent and service the cities where its affiliates are located.
Veteran promoter Tim Luce, who has worked with big name stars, including Shakira, Ricky Martin, Vicente Fernandez, Luis Miguel and Juan Gabriel, will head MLC Entertainment.
MLC Radio was recently formed with acquisition of KBFW 87.7FM, an LMA in Fort Worth, Texas. The acquisition of more stations will be announced in the near future.
KBFW 87.7 FM will now broadcast as MLC Network La Número Uno. The talent line up for KBFW 87.7 FM will be: Alex el Genio Lucas (Morning Drive); D’tocho Morocho (Middays), La Bronca (Afternoon Drive), and La Chokolata (Evenings).
Pedro Gasc has been named GM of KBFW. He has previously worked as General Sales Manager of Univision Radio in Dallas and has held several senior management positions for companies such as Hispanic Broadcasting, BMP Radio, and El Dorado Communications.
With the launch of MLC Radio, MLC opened a branch office in Ft. Worth and has named Jessica Fuentes Affiliate Relations Director. Jessica’s experience includes working as Program Director of KZAT Radio in Tama, Iowa, and Program Director in Los Angeles for Fonovisa and Visa Music, as well as with Sheet Happens Prep Latino.
MLC is a Hispanic Radio un-wired network with over 4oo affiliates in the U.S.
