In his new role, Hobbs will oversee cross-platform sales for Spanish Broadcasting System’s television, radio, entertainment, and internet divisions.
Hobbs had been with Univision since 1985, originally hired by Spanish International Network (SIN, predecessor to Univision) founder René Anselmo and Raúl Toraño, after retiring from a career as a major-league baseball pitcher for the Seattle Mariners and the Minnesota Twins.
He worked as a regional sales representative with Toraño and rose through the ranks as a network sports, national spot and network account executive. In 1990, Hobbs took over the Dallas sales office and through the growth of Hispanic agency business, witnessed the expansion from $5 million in billing in 1990 to over $50 million in 1999 in the Dallas region.
Hobbs left Univision Television and joined Hispanic Broadcasting Corporation in 1999 to build the HBC Radio Network. HBC Radio Network grew from 37 to 72 stations. The network merged with Univision to become Univision Radio in 2003, with programs that include Julie Stav, the Latin GRAMMY Awards, Dra. Aliza, Dra. Isabel, the NFL and Major League Baseball. Univision Radio also developed the Concert Series which brought Ricky Martin, Juanes, Marc Anthony, Jennifer Lopez and Maná to the Univision Radio listeners and advertisers.
Last year, Hobbs worked on Univision Radio’s H20 Music Festival, focusing on the bilingual and bicultural market featuring both English and Spanish-language performers.
He was named Media Executive of the Year at the AHAA conference in 2007.