In an email to staff yesterday, impreMedia COO Francisco Seghezzo announced a restructuring of the company that includes the elimination of several finance and human resources positions in New York.
“The newspaper industry is changing very fast and impreMedia needs to adapt very quickly to be sustainable into the future,” Seghezzo told employees.
In the email, he states the company is “creating a new Finance and Planning Department that will have a greater focus on evaluating future business opportunities and supporting our strategic decision-making capabilities” and that in order to accomplish these goals, it “will hire financial analysis expertise to support the kind of innovative and strategic decision-making capabilities that our business requires to grow.”
He did not specify which positions or how many were eliminated. But sources confirm no editorial positions were affected.
During an interview with Media Moves in October of last year, Seghezzo stated that the new owners, who took over impreMedia in March of 2012, “established that in 2012 we’d focus 90% of our efforts in planning and 10% in execution and that would reverse in 2013.”
Part of last year’s restructuring included the elimination of some corporate management positions and the division of the company into three new business units.
Media Moves contacted Seghezzo to get more details on the restructure. While he didn’t say how many positions were eliminated, he wrote:
“We’re committed to making the company grow by improving our products and developing new digital and print products. We also need to increase audience engagement. We want to provide increased value for our audience and advertisers. In order to accomplish this, we need a structure and resources that will allow us to innovate, test, measure and learn.”
