Telemundo’s viewership continues to grow during primetime due to a slate of popular original programming.
The network had another record breaking performance in April, with an increase of 22% among total viewers (1,434,000 vs. 1,176,000) and 23% year-over-year among adults 18-49 (757,000 vs. 614,000), according to Nielsen.
The increase made April the most watched month ever in the network’s history among total viewers in Monday through Sunday primetime and the third best month among adults 18-49, making Telemundo the fastest growing broadcast network in primetime.
The ratings uptick for the month is largely due to two novelas – “El Señor de los Cielos,” and “La Patrona” – coupled with another winning performance by the network’s music event of the year, the 2013 “Billboard Latin Music Awards.”
Telemundo also out delivered the CW network for the second straight month in total viewers (1,722,000 vs. 1,155,000), adults 18-49 (892,000 vs. 528,000) and adults 18-34 (423,000 vs. 255,000), ranking as the #6 broadcast network overall Monday through Friday 8 to 10pm.
In the digital space, Telemundo.com had its best month this year across all metrics with video streams in April, up +8% year-over-year with 12,859,450 video streams and 77,311,360 page views, up +7% vs. April 2012. Mobile topped their highest numbers of the year with 8.9MM page views and 757,000 unique visitors.
PRIMETIME
In its first two weeks, “El Señor de los Cielos” ranked as the #1 broadcast program regardless of language at 10pm among adults 18-34 on 2 nights and delivered more 18-34 viewers than at least one of the English language broadcast networks on 6 more nights. Premiere-to-date, it’s averaging over 2.3 million total viewers and nearly 1.5 million adults 18-49, positioning it as is the #2 novela in Telemundo’s history.
“Señor” garnered a 42% share of audience in adults 18-49 among major Spanish language broadcast networks in its time period.
Since its premiere, its 9 pm lead in, “La Patrona” is averaging over 1.9 million total viewers and more than one million adults 18-49, ranking as the #3 novela in Telemundo history.
NEWS
During the week of April 15, Telemundo’s breaking news coverage of the tragic events in Boston cumulatively reached millions of viewers with “Noticias Telemundo’s” special news coverage nearing 6 million total viewers and its 6:30pm telecast of “Noticiero Telemundo” reaching nearly 2.7 million total viewers, a +35% increase vs. the same week last year.
At 5pm, “Al Rojo Vivo con Maria Celeste,” cumulatively reached over 4 million viewers, a +15% increase vs. the same week 2012.
SPORTS
Telemundo aired the #1 FLM game in primetime this month with the April 13 “Futbol Estelar Leon” match-up between Leon vs. America averaging 975,000 total viewers and 533,000 adults 18-49.
SPECIALS
On April 25, Telemundo’s live broadcast of the 2013 Billboard Latin Music Awards (8PM ET) averaged 1,309,000 adults 18 to 49, up 2% from last year’s show according to Nielsen. The live show delivered a cumulative audience of 3,214,000 adults 18 to 49, +3% growth versus last year.
On the digital front, the awards show ranked as the #1 broadcast network on the Top Daily TrendrrTV Broadcast Chart, out delivering by more than three times “Scandal” in ABC (219,245) and “American Idol” in FOX (205,701), with 794,746 social activities posted. In addition,
Telemundo also ranked as the #2 broadcast network with the award’s red carpet show garnering 409,074 social postings. In total, the red carpet and awards show broadcast generated over 1.2 million social interactions, +70% growth versus last year’s show (794,000).
Source: Nielsen, NPM, Live + Same Day, 3/26/12-4/29/12 vs. 4/1/13-4/28/13. Noticiero TEL Ed Esp Boston marathon coverage during the week of 4/15/13 (7 telecasts), P2+ reach based on 1 minute qualifier. Noticiero Telemundo and ARV P2+ reach based on 6 minute qualifier, 4/16/13-4/19/13 vs. 4/17/12-4/20/12.