“Premios TVyNovelas” was a big hit for Univision. The awards show reached 7.1 million viewers who watched some or all of the Sunday night broadcast.
Attracting an average audience of 3.6 million Total Viewers, 1.8 million Adults 18-49 and 744,000 Adults 18-34, the awards show was up by double-digit margins compared to last year’s telecast with Total Viewers 2+ (+24%), Adults 18-49 (+35%) and Adults 18-34 (+10%).
“Premios TVyNovelas” made Univision the No. 2 broadcast network, beating ABC, CBS and NBC, among Adults 18-34 during the two and a half hour airing.
On Univision local stations, “Premios TVyNovelas” made Univision the No. 1 broadcast station in the 9 p.m.-11:30 p.m. time period among Total Viewers 2+ in Los Angeles, Miami and Houston; and Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami and Houston.
The awards show also helped Univision local stations garner the No. 1 spot in primetime among Total Viewers 2+ in Miami; Adults 18-49 in Los Angeles, New York, Miami and Houston; and Adults 18-34 in New York, Miami and San Francisco.
On social TV, “Premios TVyNovelas” ranked as the highest rated entertainment broadcast program during the day of telecast, according to SocialGuide.
The ceremony, which recognizes the best programs, actors, comedians, hosts, writers, and directors of Televisa telenovelas, and now also includes awards for Univision programs and hosts, was simulcast by Univision in the U.S. and Televisa in Mexico for the first time in its history.
