Univision News has teamed up with Penske Media Corporation (PMC), parent company of Variety, to create a co-branded multiplatform entertainment segment for Univision Network’s “Primer Impacto.”
Titled “Variety en Primer Impacto,” the 2.5 minute segment, now available across all Univision platforms—broadcast, online and mobile, will focus on Hollywood’s most prominent Hispanic stars and newsmakers.
“Variety en Primer Impacto” is being produced by PMC out of its Los Angeles studios. PMC’s Michael Davis and “Primer Impacto’s” Pilar Campos will be the executive producers of the segment.
