Univision and Bedrocket are co-investors and creative partners for the digital network, which will release a preview destination this fall on YouTube and launch the official Flama destination in early 2014.
The new digital platform will be Univision’s first digital destination for video content created for 15 – 30 year olds drawn to Latino culture. Predominantly in English, Flama will provide original and curated comedy, music, lifestyle and sports programming exclusively created for digital platforms.
Programming on Flama will include established and emerging stars in scripted and docu-series formats. Flama programming will live across other Univision platforms and through major video distribution partners, including Vevo.
Univision first announced the creation of Flama during its Newfront presentation in May 2013. Flama is part of the Flama Media Network, LLC.