The 29 hour telethon on Univision this past weekend reached 12 million viewers and raised over $15 million dollars.
“TeletónUSA” 2013, hosted by founder Mario Kreutzberger, also known as Don Francisco and other Univision personalities, is in its second year. The event, that aims to raise funds for children with disabilities, aired between Friday, December 13 and Sunday, December 15. It featured performances and appearances by over 100 Hispanic celebrities, including Carlos Vives, Daniela Romo, Lucero, Pepe Aguilar and Thalia, among others.
The program was broadcast from the Univision Network studios in Miami, with live feeds from Chicago, Houston, Los Angeles, New York, San Antonio, and San Juan, Puerto Rico. It also aired live on Galavisión, Univision America radio network and streamed live on Univision.com, UVideos.com and theUVideos mobile app.
Almost 12 million Total Viewers 2+ tuned in to all or part of the 29-hour broadcast.
- During the first hour of “TeletónUSA” (at 10-11 p.m. ET on Friday, December 13), the telecast averaged 2.3 million Total Viewers 2+, 1 million Adults 18-49 and 480,000 Adults 18-34. This helped position Univision as the No. 2 Broadcast Network in the time period, beating CBS and NBC among Adults 18-34.
- On Saturday, December 14, during broadcast primetime (at 8-11 p.m. ET), “TeletónUSA” made Univision the No. 4 Broadcast Network among Adults 18-34 as well as the No. 5 Broadcast Network among Total Viewers 2+ and Adults 18-49. Additionally, “TeletónUSA” made Univision the highest rated broadcast station during the time period in Los Angeles, New York, Houston, Dallas and San Francisco among Adults 18-49 and in New York and Houston among Adults 18-34, regardless of language.
- During the final hour of “TeletónUSA” (at 2-3 a.m. ET), an average of 1.3 million Total Viewers 2+, 698,000 Adults 18-49 and 314,000 Adults 18-34 tuned-in.
- Overall, the 29- hour broadcast on the Univision Network averaged 1.1 million Total Viewers 2+, 493,000 Adults 18-49 and 229,000 Adults 18-34.
Source: The Nielsen Company, NPM Fast National Ratings, Friday 12/13/2013 – Sunday 12/15/2013, 10:00pm-3:01am. Data for the EL Broadcast Networks based on NPM Fast Affiliate Ratings (Friday 10:00pm-11:00pm, Saturday 8:00pm-11:00pm). Reach based on NPM FastCume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD. NSI Live+SD Overnights 12/14/13 8:00pm-11:00pm EST/PAC, 7:00pm-10:00pm CNT/MTN (FOX, CW 8:00pm-10:00pm EST/PAC, 7:00pm-9:00pm CNT/MTN).
