Entravision Communications Corporation has acquired Pulpo Media, Inc , a provider of digital advertising services and solutions focused on Hispanics in the U.S. and Latin America.
The deal will be funded from Entravision’s cash on hand and includes an initial payment of approximately $15 million and up to $3 million in contingent earn out payments based upon the achievement of certain performance benchmarks.
Pulpo Media’s advertising platform reaches online Hispanics across all digital devices, with display, video, mobile and social media advertising. Its data-driven platform uses proprietary technology that offers hyper-relevant segmentation, personalized messaging, programmatic execution and in-depth analytics to drive brand engagement, direct response and campaign ROI among influential Hispanics.
Pulpo Media is ranked by comScore Media Metrix® as #1 in Hispanic Reach based on its Hispanic Ad Focus (#1 with Spanish Dominant, Bilingual, and English dominant Hispanics, respectively). Pulpo Media is also ranked #1 in comScore’s new Bicultural Audience Network category.
In a statement, Entravision CEO Walter F. Ulloa considers the acquisition a strategic investment that will strengthen the company’s existing digital businesses.
“Pulpo has a leading digital advertising technology platform and a unique service offering that provides highly personalized access with best in class audience insights for advertisers, allowing them to more effectively engage Latino consumers. These additional capabilities broaden our diverse offering of omni-channel advertising solutions and are a significant enhancement to our big data analytics and modeling capabilities for the Latino market,” said Ulloa.
Pulpo Media is headquartered in Berkeley, CA. and has offices in Spain, Mexico and Argentina.
