Even though Mexico lost and won’t move forward in the competition, Univision is reaping the benefits of huge audiences during World Cup action, which has three other Latin American countries – Argentina, Costa Rica and Colombia – advancing to quarter finals.
The Mexico-Netherlands game drew 10.4 million total viewers and 5.8 million adults 18-49, making it the most-viewed World Cup match ever on Univision.
The previous record was set by the Mexico-Argentina game on June 27, 2010, during that year’s World Cup. That game attracted 9.4 million total viewers and 5.6 million adults 18-49.
While Univision beat ESPN, the Disney-owned sports network did pretty well, attracting 6.6 million total viewers and 3.5 million adults 18-49. According to ESPN, it was the most-watched soccer game for an English-language station in the United States that didn’t involve the U.S. team.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.