On the eve of its 88th anniversary, impreMedia, the parent company of La Opinión, has launched a redesign of the legendary Los Angeles Spanish-language daily. The biggest change: its format.
As of today, the paper, founded on September 16, 1926, abandons its broadsheet format to go tabloid.
“La Opinión is adapting its size to make it easier to read and handle,” impreMedia’s VP of Content Juan Varela tells Media Moves. “It’s a compact format, easy to read anywhere – whether in a bus, car or standing.”
According to Varela, “the new La Opinión is a paper thought out for the two main reading platforms: paper and smartphones.”
In addition to the new format, La Opinión debuts a new logo and cover design that includes more photos and less text. The paper is also expanding its sports section and adding more content for women.
As part of its new strategy, the company will now incorporate elements and formats to “advance convergence between paper and new platforms.” Social media efforts will play a stronger role in the reporting and promoting of the paper’s content.
LaOpinion.com will also be spruced up. It will undergo some changes starting today, which will be completed in two phases, while the company works out compatibility issues within its content management systems.
La Opinión’s redesign comes three months after impreMedia’s revamped El Diario NY, amidst employee unrest, accusations of harassment against management, and union action, including picketing in front of the company’s headquarters.
