Liberman Broadcasting is partnering with Hearst-owned MyNetworkTV affiliate KQCA to launch Estrella TV in Sacramento.
The 24-hour Spanish-language network will be available on multicast channel 58.3.
As part of the Estrella TV Sacramento launch, KQCA is expanding its promotions team to include several Spanish-speaking members, who will focus on engaging with the community at local Hispanic events.
The launch date is set for June 1.
