Univision continues its stronghold in Los Angeles, Houston and Dallas, ranking No. 1 in Total Day viewing and Primetime among Adults 18-49, regardless of language, outperforming ABC, CBS, NBC and FOX stations in May sweeps.
KMEX-34 Los Angeles, KXLN-45 Houston and KUVN-23 Dallas also delivered the No. 1 late night news among adults 18-49.
Additional May sweeps local highlights:
Total Day
Univision was the No. 1 broadcast station in Total Day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix
In New York, Univision was No. 2 among Adults 18-34, besting the CBS, NBC and FOX stations. In Phoenix, Univision was No. 2 in Total Day among Adults 18-49, ahead of the ABC, CBS and NBC.
Primetime
During the May 2015 sweep period, Univision was the No. 1 broadcast station in primetime among:
· Adults 18-49 and Adults 18-34 in Los Angeles, Houston, Dallas
Univision was the No. 2 broadcast station in primetime viewing:
· Adults 18-34 in New York and Phoenix
Early Local News
Univision stations delivered the No. 1 Early Local News among:
· Adults 18-49 in Los Angeles, Houston, Dallas and San Francisco
· Adults 25-54 in Los Angeles, Houston and San Francisco
Univision stations delivered the No. 2 Early Local News among:
· Adults 18-49 in New York, Miami and Phoenix
· Adults 25-54 in New York, Miami, Dallas and Phoenix
Late Local News
Univision stations delivered the No. 1 Late Local News among:
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 25-54 in Los Angeles and Houston
Univision stations delivered the No. 2 Late Local News among:
· Adults 18-49 in New York and San Francisco
· Adults 25-54 in New York
Source: Nielsen, NSI, May15, (4/23/15-5/20/15). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Univision Late News includes simulcast on UniMás stations in the markets. Live+SD.
Cuco Canistra says
Si en esos lugares no son los #1, mejor que se dediquen a otra cosa…