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Univision partners with Snapchat

Univision announced today it has struck a partnership deal with photo and video sharing app Snapchat to create unique Live Stories around Univision events.

The partnership, one of the first between Snapchat and a television network, kicks off with the Gold Cup Final on Sunday, July 26th.

Snapchat and Univision are exploring a Live Story tied to the Copa América Centenario next summer.

Live Stories allow Snapchat users attending events to share photos and video, which is curated by Snapchat and compiled to a single, collective story, available to view for 24 hours.

Univision Deportes and Snapchat previously partnered for the USA versus Mexico soccer friendly via a Live Story in April of this year.

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