Ruiz will oversee all aspects of station operations including ad sales, marketing, news, production and promotions for the Univision O&O.
He’ll also remain GM of the Univision stations in Bakersfield: KABE Univision 39, KBTF UniMás 31, and KUVI MyTV 45, a position he’s held since 2013. He’ll report to Lee Davis, EVP, Univision Local Media.
Ruiz joined Univision Radio as an account executive in 2007, becoming the Local Sales Manager for the group’s L.A. Radio stations a year later.
In 2010, he was named the Retail Direct Manager for Univision Los Angeles media group, managing local sales for TV, radio and digital properties. Before moving to Bakersfield, he was the National Account Manager for KMEX 34 and KFTR 46.