Telemundo’s primetime programming strategy is paying off. The network is reporting record results for the third quarter. Its weekday 7-11 pm viewing block delivered 1.73 million total viewers and 877,000 viewers among adults 18-49, according to Nielsen.
Telemundo also averaged its best-ever third quarter performance among adults 18-34 with 403,000 viewers in the 7-11 pm time period, marking the smallest gap ever with Univision across all three demos.
The network’s ratings success was driven by the hit series “El Señor De Los Cielos” at 10 pm, which averaged 1.46 million viewers among adults 18-49 and 698,000 viewers among adults 18-34, earning Telemundo the #1 network spot among adults 18-34 in the Monday-Friday 10-11 pm daypart across all broadcast and cable networks, regardless of language.
At 9 pm, the network averaged 1.62 million total viewers, 843,000 viewers among adults 18-49 and 402,000 viewers among adults 18-34 in the third quarter, marking the smallest gap ever with Univision. During the quarter, Telemundo’s “Bajo el Mismo Cielo” launched as its most successful 9 pm novela in three years with 928,000 adult 18-49 viewers tuning in for the series premiere.
News and sports programs also gave Telemundo a strong push during Q3. “Un Nuevo Día,” “Noticiero Telemundo” and “Titulares y Más” delivered their best third quarters ever among both adults 18-49 and total viewers. “Un Nuevo Día” registered 285,000 total viewers and 123,000 viewers among adults 18-49. “Noticiero Telemundo” raked in 911,000 total viewers and 344,000 adults 18-49, and “Titulares y Más” brought 509,000 total viewers and 284,000 adults 18-49.
Telemundo’s digital platforms, including online, mobile web, mobile apps and tablets, surged 126% from the same quarter last year, delivering an average 7.6 million monthly uniques for the third quarter in 2015.
On the social media front, Telemundo has maintained the top spot within the Shareablee TV Rankings for four months in a row. The network was once again the #1 TV Network for Facebook Actions in both July and August, ahead of Univision, ABC, ESPN, NBC and MTV.
Source: NPM, L+7, 3Q’15 (6/29/15-9/27/15) vs. comparable 3Q periods in 2006-2014; strict daypart averages M-F 7-11pm; M-F 9-10pm. TEL delivery and rank at 10pm based on L+SD, M-F 10-11pm strict daypart excluding specials, A18-49 (000) & A18-34 (000). Bajo el Mismo Cielo, Un Nuevo Dia, Noticiero Telemundo and Titulares Y Mas program averages based on L+SD. Adobe Analytics. comScore Multiplatform Report. Shareablee, Facebook Insights.
