She takes over for Kelly Talamas, who moved to Bogotá to become Creative Director for the magazine.
Martínez, who has been Mexico-based since early last year, previously worked as a fashion editor and director for magazines such as Vogue U.S., The New York Times’ T Magazine, Interview and W and has also worked at Elle.
In 2011, Martínez launched a loungewear line called “Piamita” with friend and magazine industry colleague Cecilia de Sola.