Powerhouse Univision is losing some of its steam in the local news ratings war with longtime rival Telemundo.
Nielsen 2016 May Sweeps data shows Telemundo newscasts ahead among key demos at 6 am, 6 pm and 11 pm in top U.S. Hispanic markets.
While Univision is still the leader in overall daytime and primetime viewership, it’s a different story when it comes to news.
Univision scored top spot with afternoon news at 5 and 6 pm in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco among key demos. It also reported wins at 11 pm in Los Angeles, New York, Houston and Dallas, but Univision includes ratings from the simulcast of its newscasts on Unimás.
Here’s the breakdown for May Sweeps by markets (Monday-Friday):
Telemundo 52 Los Angeles
KVEA’s Noticiero Telemundo 52 at 6 AM (Monday to Friday) was the most-watched local newscast among all other Spanish-language stations in the market, in this time period among Adults 18 to 34. The station has held this ranking since January 2016; and
Noticiero Telemundo 52 at 11 PM (Monday to Friday) was the second most-watched local newscast in the market, regardless of language among Adults 18 to 34, Adults 18 to 49, and Adults 25 to 54.
Telemundo 47 New York
WNJU’s Noticiero Telemundo 47 at 11 pm was the most-watched Spanish-language newscast among Adults 25 to 54 and the second most-watched local newscast in the market, in any language among Adults 18 to 34.
Telemundo 51 Miami
WSCV’s Noticiero Telemundo 51 at 5 am was the #1 Spanish-language newscast among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.
Noticiero Telemundo 51 at 5:30 and 6 and 11 pm was #1, regardless of language among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54.
Telemundo Phoenix
KTAZ had the most-watched local newscast at 10 pm, among all three demographic groups. The 10 pm local newscast has been the most-watched in the market among Adults 18 to 49, for the past 10 out of 14 months.
Telemundo Denver
KDEN had the most-watched local newscasts at 4:30 and 5 pm among Adults 18 to 34, regardless of language.
Telemundo 62 Philadelphia
WWSI’s Noticiero Telemundo 62 at 6 pm was the #1 Spanish-language newscast among Adults 18 to 34, for the fifth consecutive month.
Telemundo Boston
WNEU’s Noticiero Telemundo Boston at 6 pm was the #1 Spanish-language newscast among Adults 18 to 34 and Adults 18 to 49.
Noticiero Telemundo Boston at 11 pm was #1 among Adults 18 to 49, Adults 18 to 49 and Adults 25 to 54.
Source: Nielsen Live +SD averages for the May 2016 sweep, ranks based on impressions. Telemundo news program averages vs competition time period averages, except for primetime, which is M-F/7-11pm (M-F/6-10pm CT/MT). SLTV is TEL, UNI, UMA, AZA, ETV, MMX. Overall also includes ABC, CBS, NBC, FOX, CW, & MYNET.
Univision’s May Sweeps breakdown:
According to Univision, WXTV Univision 41 in New York claims the most-watched early and late local newscast in the country among Adults 18-49 and Adults 18-34, regardless of language; and KMEX Univision 34 in Los Angeles had the second most-watched early and late local newscast in the country among Adults 18-49 and Adults 25-54, regardless of language.
Univision stations delivered the No. 1 early local news (at 5 and 6 pm) among:
Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
Adults 18-49 in Los Angeles, New York, Houston, Chicago, San Francisco and Sacramento
Adults 25-54 in Los Angeles, New York and San Francisco
Univision stations delivered the No. 1 late local news among:
Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco and Phoenix
Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento
Adults 25-54 in Los Angeles, New York, Houston, Dallas and Phoenix
Source: Nielsen, NSI, May 2016 Sweep (04/28/16-05/25/16). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only.
Early News and Late News rankings based on program average absolute impressions. Univision Late News includes simulcast on UniMas stations in the markets. KMEX in Los Angeles includes UMEX on Time Warner Cable.
jose says
De que te vale ser el mas visto si NO eres numero # 1..
el mas visto contra que canales???.. es muy absurdo la comparacion..pareceria que se quiere quedar bien con univision y telemundo…
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According to Univision, WXTV Univision 41 in New York claims the most-watched early and late local newscast in the country among Adults 18-49 and Adults 18-34, regardless of language; and KMEX Univision 34 in Los Angeles had the second most-watched early and late local newscast in the country….
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.En otras palabras WXTV NEW YORK 41 Y KMEX LOS ANGELES 34 AMBAS ESTACIONES DE UNIVISION SE ENCADENARON PARA QUE LA NACION ENTERA VIERAN LOS NOTICIEROS…. hay que ser bien #&%#&%#& ya sabes….para publicar esta comparacion.ES IMPOSIBLE.
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KVEA’s Noticiero Telemundo 52 at 6 AM (Monday to Friday) was the most-watched local newscast among all other Spanish-language stations in the market, in this time period among Adults 18 to 34. The station has held this ranking since January 2016.
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sera contra Univision 34 porque ni Estrella tv 62 ni Mundo Max tienen noticieros a esa hora de la manana y Azteca su noticiero no es local, es desde Mexico DF
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Noticiero Telemundo 52 at 11 PM (Monday to Friday) was the second most-watched local newscast in the market, regardless of language among Adults 18 to 34, Adults 18 to 49, and Adults 25 to 54.
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ARE YOU CRAZY,,ABC 7,CBS 2 KTLA,ECT ESTAN POR DEBAJO EN AUDIENCIA EN SUS NOTICIEROS!!!QUE TELEMUNDO,PLEASE,,,Telemundo 52 esta debajo de Univison 34.NI EL SENOR DE LOS CIELOS QUE ES EL PROGRAMA QUE MAS SE VE EN LA NACION LES AYUDA!!
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Univision stations delivered the No. 1 late local news among:
Adults 18-34 in Los Angeles
Adults 18-49 in Los Angeles
Adults 25-54 in Los Angeles
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Univision remains the No. 1 Spanish-language network.
But this season, Telemundo has the No. 1 Spanish-language show.EL SR. DE LOS CIELOS 3RA PARTE…adults 18-49, according to Nielsen data from September to mid-March….esta es la eealidad en estos momentos..hagan buenos noticieros…para no tengan que depender de las novelas para que digan que son numero 1 cuando no lo son…
Angel de Dios says
Dude, de ratings no sabes nada. Mejor quedate callado y deja que los que si saben se ocupen.
bichin says
Dude, Angel de Dios..si sabes tanto de ratings….te sugiero que expliques lo escrito aqui….
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According to Univision, WXTV Univision 41 in New York claims the most-watched early and late local newscast in the country among Adults 18-49 and Adults 18-34, regardless of language; and KMEX Univision 34 in Los Angeles had the second most-watched early and late local newscast in the country…
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si puedes expliarlo te lo voy a agradecer. y si no, que dios te ayude…
Angel de Dios says
Facil. Agarra la torta, postre, pancake or cheesecake. Lo divides por segmentos. (18-49, 18-34, etc..) y miras quienes agarran los pedazos de cada segmento (las estaciones). New york y los angeles son los postres mas grandes y por supuesto la audiencia es mas grande. No es lo mismo tener el 1.5 en tampa que tener 1.5 en NY. Es obvio que el rating de NY vale mas porque hay mucho mas gente viendo (por eso se dice el noticiero LOCAL es el mas visto.
bichin says
Por eso NO se puede decir que es el noticiero local mas VISTO en el PAIS!!!
Gracias
Angel de Dios says
Entonces cual es?
bichin says
In broadcast ratings for the week ended June 5:
Among adults 18-49, ABC averaged a 2.2 rating and an 8 share, followed by NBC at 1.1/4, Univision at 0.9/3, Fox at 0.8/3, CBS at 0.7/3, Telemundo at 0.5/2, CW, UniMás and ION at 0.3/1, Estrella TV, Me-TV and Bounce TV at 0.1/0, and MundoMax, Grit, Azteca and COZI TV at 0.0/0.
Source: Nielsen
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Por eso NO se puede decir ,Univision en NY Y Los Angeles que son los noticieros locales mas VISTO en el PAIS!!!SIN IMPORTAR EL IDIOMA,porque LAS CADENAS ABC Y NBC TIENEN MAS RATING QUE UNIVISION.
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Cada punto calificación O rating es equivalente al uno por ciento o 1.164 millones de hogares
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SOLO LA COPA AMERICA 2016 DE UNIVISION ES EL QUINTO PROGRAMA MAS VISTO EN LA NACION CON 2.1 DE RATING,Y DEPENDIENDO,SI JUEGA MX TIENE MAS AUDIENCIA O NO.
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ademas se contradice la informacion:
KMEX Univision 34 in Los Angeles had the second most-watched early and late local newscast in the country.
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Noticiero Telemundo 52 at 11 PM (Monday to Friday) was the second most-watched local newscast in the market.
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por lo tanto en Los Angeles los Noticieros de UNIVISION 34 Y TELEMUNDO 52 estan EMPATADOS en una SEGUNDA POSICION en su idioma
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GRACIAS
Angel de Dios
Angel de Dios says
the word “local” is not familiar to you? mundomax, cozi tv, metv, grit, etc… don’t have LOCAL NEWSCASTS….
bichin says
Exactamente… Muchas Gracias,y la palabra local con quien NO esta familiarizado NO es conmigo sino con quien publico esos resultados de NIELSEN interpretados para su mejor conveniencia ya sea Univision o Telemundo….
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KMEX Univision 34 in Los Angeles had the second most-watched early and late local newscast in the country.
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Noticiero Telemundo 52 at 11 PM (Monday to Friday) was the second most-watched local newscast in the market.
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publicado en Posted on 02 June 2016.por Media Moves,informacion suministrada por sus respectivos relacionistas publicos o la oficina de programacion de ambas empresas.
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por tercera vez…Por eso NO se puede decir ,Univision en NY Y Los Angeles que son los noticieros locales mas VISTO en el PAIS!!!..SIN IMPORTAR EL IDIOMA…
GRACIAS