The Rams are making their way back to Los Angeles and they’re hoping to attract the area’s large Hispanic audience.
As part of its outreach efforts, the Rams have signed an exclusive rights agreement making KWKW 1330 AM/ESPN Deportes their official Spanish-language flagship radio station.
The deal includes the broadcasts of all preseason, regular season, and postseason games.
The Rams Spanish game day broadcasts will feature six hours of programming, which includes a two-hour pregame show, play-by-play commentary and analysis, and a one hour postgame show.
ESPN Deportes will also air extra Rams content like “Rams Reports” and “Lets Talk Rams” call-in talk segments.
As part of the Spanish radio agreement, KWKW also will produce and distribute the broadcasts across the Rams Spanish Radio Network.
The Rams Radio Network’s Spanish-language reach will go beyond the L.A. area.
Spanish-language radio affiliates KOXR Oxnard/Ventura, KCAL Riverside/San Bernardino, KWKU Pomona, KWAC Bakersfield, KGST Fresno, KMJE Sacramento, and KENO Las Vegas will also carry the 2016 broadcasts.
KWKW is also the Spanish radio home to the Lakers, Clippers, Galaxy and the Angels.
Last night the KNBC-TV anchors congratulated sports anchor Mario Solis on air for being named the Spanish voice of the Rams on Spanish-language radio. He’s not leaving channel 4 though. He’s simple expanding his résumé.