Telemundo has hired Lia Silkworth as Senior Vice President of Insights and Consumer Development, based in Miami.
She’ll be in charge of developing and leading the programming and consumer research departments for Telemundo Network, NBC Universo and its digital properties.
As part of her role, Silkworth will provide guidance on brand performance, multi-platform viewing, and other key business goals. She will also develop research strategies to advance the long range business vision and strategy of NBCUniversal Telemundo Enterprises.
Silkworth joins Telemundo from Starcom Mediavest Group (SMG), where she spent over 10 years. She was most recently Executive Vice President, Managing Director and previously SVP, Group & Investment Director at SMG.
