In this new role, he’ll be responsible for the development and execution of production strategy that will drive ratings growth and further the channel’s brand.
He’ll also participate in the assessment and development of entertainment properties, and contribute in tactical and strategic discussions for the channel.
Gastón previously served as SVP of content for MTV/VH1/Comedy Central Latin America, under Viacom International Media Networks. During his tenure there, he developed and produced a number of MTV Latin America’s scripted shows, launched Comedy Central Latin America, and led TR3S brand strategy for the U.S. Hispanic market.