When Telemundo announced in July it beat Univision in primetime among key demos during an entire week for the first time in its history, many saw it as a fluke, while others saw it as a possible sign of change in the competitive Hispanic landscape.
The 3-hour finale of “El Señor de los Cielos,” along with the debut of three new super series, paved the way to the network’s historic ratings win in primetime during the entire week of July 18.
Now, thanks to new series “Silvana Sin Lana” at 8 pm, “Sin Senos Sí Hay Paraíso” at 9 pm and “Señora Acero 3, La Coyote” at 10 pm, Telemundo reports its fourth consecutive week lead over Univision in primetime among adults 18-49 (778,000 viewers) and among adults 18-34 (367,000 viewers) from 8 to 11 pm.
Telemundo also ranked #2 across all broadcast and cable networks regardless of language among adults 18-34, beating ABC, CBS, FOX and Univision during Monday through Friday 8-11 pm.
For over a year, Telemundo has been the #1 Spanish-language network at 10 pm, driven by “El Señor de Los Cielos” and “Señora Acero,” among adults 18-49 and adults 18-34.
Source: Nielsen, NPM, L+SD. A18-34 (000) and A18-49 (000). June’16 (5/30/16-6/26/16). July’16 (06/27/2016-07/29/2016). Aug’16 (8/1/16-8/12/16). #1 SLTV net rank based on M-F 7-11pm. Regardless of language ranker based on M-F 8p-11p. Strict dayparts used.