Antoinette Zel, former CEO of El Rey Network, has partnered with digital strategy expert Diego Prusky to create and launch a new digital, content and performance marketing company called The Story Room.
Zel, who has previously worked for Telemundo as Senior EVP of Strategy, Marketing, Digital Media, Cable Networks and as President of MTV Networks Latin America, is now The Story Room’s CEO.
Prusky, founder of InPulse Digital Marketing, is its Chief Strategist.
Since her departure from El Rey in early 2014, Zel has been doing consulting work for several clients. While consulting for Prusky’s InPulse, both decided to join forces.
InPulse Digital was absorbed by the newly created company, which specializes in US Hispanic and Latin American markets.
The Story Room is based in Miami and has a staff of 50 employees across offices also in Mexico City, Buenos Aires and Montevideo.
The Story Room’s client roster includes BBC Worldwide Latin America, Scripps Interactive/Food Network Latin America, NBC Universal, Syfy, and E! Entertainment Latino.