Airing just two weeks after the death of the music icon, “Hasta que te conocí” ranked as the highest-rated, scripted weekend premiere in Spanish-language TV in more than five years among total viewers (2,913,000) and A18-49 (1,358,000), according to Nielsen.
The show also reached a cumulative audience of 4,724,000 total viewers.
Adding the before and after Juan Gabriel specials gave Telemundo its best Sunday night performance ever among total viewers from 7 to 11 pm, averaging 2,402,000 leading Univision by 84% (1,307,000).
The series outperformed Univision’s premiere of “La Banda” season two by +112% and +154%, among total viewers and adults 18-49, respectively.
In the breakdown, “Amor Eterno” at 7 pm ET delivered 1,289,000 total viewers and 543,000 adults 18-49, +20% and +23%, respectively, vs. Univision’s “Sal y Pimienta,” while “Juan Gabriel: No Necesita Presentacion” at 10 pm ET averaged 2,471,000 total viewers and 1,125,000 adults 18-49, +76% and +107%, respectively, vs. Univision’s “Aquí y Ahora.”
The premiere of “Hasta Que Te Conoci” also ranked as the #1 most-engaging primetime show on Facebook, regardless of language, with 168,000 global actions, outperforming Univision, NBC, CBS and Fox, according to ListenFirst. The series premiere generated a total of 181,000 actions across all social channels.
Telemundo has been enjoying a historic weekday primetime ratings streak over Univision. The NBCUniversal-owned network was again the #1 Spanish-language broadcast network among adults 18-49 for an eighth consecutive week for the week of 9/5/16, beating Univision during M-F prime 7 to 11 pm (821K vs 801K).
Source: Nielsen, L+SD, 9/11/16, fast national ratings; fast national cume based on 6+ minute qualifier. #1 SLTV net rank based on M-F 7-11pm. Regardless of language ranker based on M-F 8p-11p. Strict dayparts used.NSI, L+SD, 9/11/16, rankings based on preliminary impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW for 7-11pm ET/PT (6-10pm CT/MT). Digital: Adobe Analytics US Only, 9/11/16. Social: ListenFirst, Shareablee.